As the pandemic continues, the restaurant industry is, of course, not back to business as usual. Although many establishments have been allowed to open for on-premise dining, limitations that support social distancing have meant that customers have looked to delivery, takeout, curbside, and drive-thru to fill the gap, among other creative solutions.
But the increase in off-premise dining isn’t a fast trend that will go away, the data shows. Off-premise sales were already growing four times faster than dine-in before the pandemic. Going forward, the restaurant landscape will likely continue to look different than it did before 2020. That means if you’re a restaurant owner, now is the time to up your delivery game; the best way to accomplish that is to reduce your reliance on third-party apps by launching in-house delivery.
Benefits of Doing Your Own Delivery
At the beginning of the pandemic, many restaurants with limited or no delivery capabilities had no other choice than to employ third-party delivery services to get food and beverages to their customers. While they may have seemed like a good option at the time, the exorbitant commission fees, often around 30 percent or more, would often eat away at any possibility of making a profit. Bringing delivery in-house eliminates the middleman and therefore allows you to keep much more of your hard-earned money.
Not only does keeping delivery close to home increase your margin, but it also allows you to have better control over food quality and the entire customer experience. Customers who receive a late order or get food that has been temperature abused often resort to blaming the restaurant, not the delivery service. By maintaining control of the journey from the kitchen to the destination, restaurant owners can ensure a safe and positive experience for their customers.
Customer experience is the key factor that will foster brand loyalty and keep people coming back time and again — regardless of what is going on in the world. Even if required to stay home and self-quarantine, delivery of a favorite food or knowing that you’re supporting a favorite local business can make things feel a little more like normal.
Tips For Bringing Delivery In-House
Managing the day-to-day operations of a restaurant business is already challenging, so trying to add delivery to your list of responsibilities may seem overwhelming. However, the most important thing to remember is that you don’t have to do it all at once. You can start by evaluating your menu and selecting a handful of your most popular items that travel well. Paring down your menu and creating one specifically for delivery will help reduce complexity and set your delivery efforts up for success.
Next, hire a couple of drivers — or bring back waiters, bartenders of bar-backs that you may have had to lay off after the pandemic hit — and ask them do what they do best–customer service; this time, it’s just on the road. You don’t have to have an entire fleet up and running at the start, but make sure to keep a close eye on how it grows so you can be prepared to meet demand.
Finally, get the word out about your delivery offerings in whatever way possible. Publish it on social media, send emails to your subscriber list, and hand out fliers to your in-house diners. Creating awareness and staying top of mind is how you ensure that the next time someone wants a meal delivered to their home or business, they think of you.
Bring Delivery In House With GetSwift
The prospect of launching in-house delivery, including hiring your own drivers, can be daunting. But getting started is actually much faster and much easier than you think. Your team will be able to get the hang of it pretty quickly — just listen to our customers — and the rewards of going in-house, for your culture, morale, and bottom line, are too big to pass up. Interested in getting started with a free one-month trial? Contact a member of our team today to learn how we can help.
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