Whether you employ a large fleet of cross-country drivers or a small number of local couriers, driver retention is a top priority for many business owners. Experienced drivers are usually capable of delivering more goods in a shorter period of time, increasing your capacity and saving your business money. 

The demand for delivery has been steadily increasing over the past few years, and now with COVID-19, more people than ever before are taking advantage of home delivery services. In fact, 37 percent of U.S. consumers are turning to contactless delivery more than before, according to a Salesforce survey. This means many could be seeing more business through delivery than through their brick-and-mortar stores — as long as they have enough drivers to fulfill orders.

Businesses that are able to keep up with demand during these trying times — and do it in a way that meets customer expectations — will likely come out ahead and grow their long-term customer base well after the pandemic is over. To do this, it’s essential to focus on driver retention and last-mile route optimization software can help you do just that.

Safe Drivers Are Happy Drivers

A top priority for any employer is to ensure that your staff has a safe and secure working environment. This holds true for employees working in an office, a warehouse, a production facility, or driving a vehicle. While you may not be able to prevent all accidents from occurring, you can take measures to ensure your drivers aren’t overloaded with an unrealistic delivery schedule that requires them to work long hours or back-to-back shifts. 

Last-mile route optimization software can help them complete their deliveries faster and more efficiently so they can get more done in less time. A mobile driver app also helps to keep them connected to the office and the rest of the team so if they do run into an issue while on the road, their location can be tracked.    

Work Smarter, Not Harder

Manually mapping routes and managing an ever-changing delivery schedule can be stressful, not to mention inefficient. Constantly having to change routes or update your driver by phone can make an already challenging job even more difficult. By enlisting the help of route optimization software, your drivers don’t have to worry about where they need to go next or the best way to get there. With the right technology, they can receive turn-by-turn directions and real-time route updates, making their job that much easier.

Acknowledge Good Performance

Like most employees, drivers seek acknowledgment for a job well done. Although they may be out of sight and working solo most of the time, it’s important to still track — and recognize — good performance. With software like that from GetSwift, you can easily track KPIs like the number of deliveries per day, percent of on-time deliveries, or customer feedback ratings. Using that data to show your appreciation will go a long way toward helping to retain your best drivers.

Empower Drivers With the Tools They Need To Do a Good Job

In the past, many delivery drivers simply had to pick something up from point A and drop it off at point B. Now, drivers are expected to make multiple deliveries along a route, all at a precise moment in time. If they miss that time buy just a few minutes, it could result in a failed delivery or an unhappy customer. 

With drivers being held to such a high standard, it only makes sense to give them the tools they need to succeed. Last-mile route optimization software can help them find the most efficient routes, communicate unexpected delays with the customer, and protect their reputation with an electronic means of documenting proof of delivery. 

Improve Driver Retention With GetSwift

GetSwift’s last-mile route optimization software is the complete solution for all of your delivery needs. It includes tools for easier dispatching, more efficient routing, and improved communication between your drivers, customers, and your office. It comes with an easy-to-use driver app that will provide your drivers with the information they need at every stage of the delivery process.

Learn more about GetSwift and how our software can help you with driver retention and success in the delivery business — contact a member of our team or sign up for a free 30-day trial. 

Photo: JESHOOTS.com from Pexels

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